A Beginner’s Guide to RFPs in Marketing
Learn what a request for proposal (RFP) in marketing is and how to find the best agency for your business.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
CRM Marketing: Definition, Tips, and Top Tools
Customer relationship management isn’t just for salespeople. Learn why it’s vital for marketing too.
Top Content Marketing Solutions for Boosting Efficiency and ROI
Building a content marketing strategy? Discover top tools that can make your work easier and more effective.
Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]
If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place.
How to Create a Customer Profile (+ Free Templates)
A customer profile template helps you target your ideal customers. Learn more and download our customizable templates.
How to Conduct a Social Media Audit in 9 Simple Steps
Conduct a social media audit in 9 easy steps with this guide. It has all the templates and tools you need.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.