Google Data Studio (Looker Studio) Tutorial
Learn how to create engaging reports for free in Google’s Looker Studio (formerly Google Data Studio).
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
The Best SEO Software for 2024
Find the perfect tools to boost your organic performance with our list of the best SEO software for 2024.
Ecommerce Website Optimization: 12 Strategies to Increase Sales
Want more traffic and revenue? Check out these effective ecommerce website optimization strategies.
A Beginner’s Guide to Google Hummingbird [2024]
Google Hummingbird changed search forever. Learn about its impact and how to optimize your content.
Franchise SEO: How to Optimize for Local Search Results
Learn how franchise SEO can boost visibility, drive traffic, and attract local customers to your business.
10 Business Benefits of Content Marketing
Learn about the benefits of content marketing, like growing brand awareness and increasing conversions.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.