SEO Split-Testing [Case Study] “Moving Description on Category Pages”
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an ecommerce site.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Semrush SEO Reality Show! Agency Secrets Revealed via Repeatable Case Studies
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the “Semrush Reality Show,” we provide you with a unique, behind-the-scenes perspective into this very process.
SEO Case Study: How UK-based Agency Helped an Online Learning Platform Increase Organic Traffic by 59.5%
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic. Now that several months have passed, we want to circle back on that story and provide some results from their hard work and close collaboration.
List of TLDs (Top-Level Domains)
Learn what TLDs are, what types to consider and why your TLD distribution is important.
How an Agency Improved a Bakery’s Local SEO to Increase Online Visibility
See how an expert agency optimized the local SEO of an artisanal bakery with Google Business Profile optimization & directory registration for improved visibility.
SEO Split-Testing [Case Study] “Removing Breadcrumbs on Product Pages”
Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Marketing
How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.