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Semrush Blog | SEO, SEM, AI Search, & Content Strategy

5 Simple Google Analytics Clean-Up Tips

From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.

5 min read

The Role of Paid Media in Your Marketing Mix #Semrushchat

Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants. This time, our special guest was Gianpaolo Lorusso, a PPC expert, an experienced web marketer, a usability professional, and the organizer of the ADworld Experience conference.

12 min read

How To Use the Seven Deadly Sins of Marketing

Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?

6 min read

9 Unwritten Rules of Snapchat Branded Content Marketing

Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They‘re watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.

4 min read

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