Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
7 best AI visibility tracking tools for agencies by need
The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.
Digital PR for AI visibility: 5 tactics + how to measure
Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.
How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
Best AI Search Engines [Tested & Reviewed]
We reviewed the best AI search engines so you can choose the right one for your needs.
How AI Search Really Works: Findings from Our AI Visibility Study
Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.
How to Track, Measure, and Boost AI Referral Traffic
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
What Is Query Fan-Out & Why Does It Matter?
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.
ChatGPT Definitely Uses Google to Search the Web
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
What Are AI Citations & How Do I Get Them?
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.