How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
AI SEO Tips: How to Earn Citations & Mentions in AI Search
Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.
How to Do Prompt Research for AI SEO
Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.
Content Chunking: What Is It & Should You Care?
Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.
ChatGPT Searches Google Shopping to Create its Recommendations
Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.
Use Semrush to Benchmark Brand Mentions in AI Answers
See how Semrush helps you track when, how, and where AI platforms mention your brand and benchmark that visibility against competitors.
The 7 Best AI Visibility Tools to Win in AI Search (2026)
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.