How topical authority spreads (and where it doesn’t) in ChatGPT [Study]
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
The Content SEO Manager: How a brand-new role took over content marketing [Study]
We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.
AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Google Search Console adds social and video reports
Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.
We Analyzed 248K Reddit Posts: What Drives Visibility in AI Search [Study]
We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.
Google Search Live Launches in U.S. with Voice and Camera AI Features
Google launched Search Live in the U.S., adding voice and camera AI search. Here’s what it means for SEO and how to adapt.
Google’s Bringing AI Mode to Chrome Browser
Google is rolling out AI features in the Chrome address bar that make AI Mode more accessible to users.
AI or Human: Google Expands Rules on Low-Value Content
Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”
Google’s AI Mode Could Soon Become the Default—or Maybe Not
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.