What is schema markup? And how to add it to your site
Schema markup is code you add to your site to give search engines and AI systems explicit data about your pages.
Technical SEO
Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.
13 Advanced SEO techniques & strategies for 2026
Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.
The technical SEO checklist for search engines and AI search
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
URL Shorteners: How They Differ and Why They Matter
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference). There are many different shortener options, and all come with different features. Depending on the URL shortener your business decides to use, you might have a dashboard that helps you schedule posts or track the success of different posts. This then brings about a list of inevitable questions: How many different URL shorteners are there, what is the best one, how do I get started and what can I gain?