Crawlability & Indexability: What They Are & How They Affect SEO
Crawlability refers to a search engine‘s ability to access web content and index it for ranking in search results.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
What’s a 302 Redirect? And When Should You (Actually) Use It?
Confused about when to use 302 redirects? Learn best practices & common mistakes in our in-depth guide.
SEO Web Design: 10+ Tips to Build a Better Website
Follow these 10+ SEO web design tips as you build your website to set your business up for success.
How UHS Uses Semrush to Elevate Digital Marketing Team’s Performance
We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.
How to Search for File Types on Google
Learn how to use Google to search for different file types across the web with the filetype search operator.
HTML Sitemap: The Benefits for SEO and Users
An HTML sitemap helps search engines and users find pages on your website. Learn how to create one.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.