Broken Link Building: What It Is & How to Do It Right in 2025
Broken link building is finding dead links on other sites and convincing web admins to link to your site instead.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
B2B Content Marketing: What It Is & How to Do It
B2B content marketing is using content (like blog posts) to attract, engage, and convert business customers.
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.
What Is an External Link? + SEO Best Practices
Learn about external links, their role in SEO, and how they impact website authority and rankings.
Snackable Content: Benefits, Types, and How to Create It
Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.
B2B SEO: A Complete Strategy
In this guide, we’ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.