Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
Our Favorite AI-Powered Semrush Features Released in 2025
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize, and measure performance.
LLM Seeding: An AI Search Strategy to Get Mentioned and Cited
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
What Is LLMs.txt & Should You Use It?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
How to Rank in Google’s AI Overviews: 7 Pro Tips
Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.
GEO vs. SEO: A Comparative Guide for Digital Marketers
Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and Google‘s AI Overviews.