Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
How to Measure AI Share of Voice Using Semrush
Learn how to measure and track your AI share of voice using Semrush, compare visibility with competitors, and take action to improve your AI presence.
How Fast Do AI Search Platforms Cite New Content?
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.
10 Best AI Content Marketing Tools for 2026 (Tried & Tested)
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
What Are Entities & Why Do They Matter for SEO?
An entity is anything with a unique identity and can be clearly defined, such as a place, person, or concept.
AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
How to Use AI for a Content Strategy That Drives Results
Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.