How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
Google Web Guide: A New Search Experiment
Google Web Guide is a new Search Labs experiment that organizes search results into thematic clusters. Learn more in this guide.
Should You Invest in Growing Your AI Visibility?
Learn AI visibility is worth investing in for your business and how to forecast future growth based on trends.
AI Search Trust Signals: The Practical Audit (2026 Guide)
Audit your brand’s trust signals to find ways to boost AI visibility and earn more citations.
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
AI Mentions: How to Get LLMs to Mention Your Brand
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.
Feeling Behind on AI Search? How to Catch Up in 2026
Learn the basics of AI search, how it‘s growing, and what it takes to appear in AI-driven results in 2026