General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing7 min read
What Is Competitive Benchmarking? A Beginner's Guide
Learn what competitive benchmarking is and why it‘s important to keep track of your competition.
General Marketing9 min read
Researching New Markets: A 3-Step Guide
A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.
General Marketing15 min read
How to Drive More Traffic to Your Website: 14 Tactics to Win the Traffic Race
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win the traffic race.
General Marketing11 min read
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.
General Marketing15 min read
Market Research: What It Is & How to Do It
Learn to do market research, the process of gathering information about your target market and customers.
General Marketing11 min read
How to Create Your Buyer Personas: the What, the Why, and the How
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.