General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing6 min read
What Is A/B Testing in Marketing? How to Do It + Examples
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.
General Marketing6 min read
7 Free Marketing Report Templates & How to Use Them
Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.
General Marketing11 min read
What Is Digital PR? + How to Run Your First Campaign
Learn what digital PR is, how it works, and how to create successful campaigns.
General Marketing3 min read
7 Google Trends Alternatives for Deeper Insights
Alternatives to Google Trends include TrendFeed, Muck Rack, Semrush, Treendly, and Trend Hunter.
General Marketing8 min read
How to Create a Marketing Calendar (+ 5 Free Templates)
A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.
General Marketing3 min read
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.