11 Google Ads best practices to maximize return on ad spend
Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
Competitor Ad Spend: How to Analyze Rivals’ Budgets
See how much competitors spend on ads and use the data to plan smarter budgets.
What Are Display Ads & How Do They Work?
Display ads are visual ads that appear on websites, apps, and social media platforms.
What Is Online Advertising? The Complete Beginner’s Guide
Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.
How To Set Up and Implement DSA Feeds in AdWords
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.
5 Advanced Display Remarketing Strategies
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.
6 Most Common Errors of Google Merchant Center Account and Their Fixes
Google is the leading search engine with over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. Product sellers and ecommerce companies need to avoid errors in their Google Merchant Center account. Find out how to avoid 6 of them in this article.
ABC of Fixing AMP Validation Errors With Semrush
Since Semrush Site Audit report includes the results for accelerated mobile pages, you can find out the AMP situation on your website at any moment.
Native Advertising vs. Content Marketing: What’s the Difference?
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
The Role of Paid Media in Your Marketing Mix #Semrushchat
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants. This time, our special guest was Gianpaolo Lorusso, a PPC expert, an experienced web marketer, a usability professional, and the organizer of the ADworld Experience conference.