11 Google Ads best practices to maximize return on ad spend
Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
Competitor Ad Spend: How to Analyze Rivals’ Budgets
See how much competitors spend on ads and use the data to plan smarter budgets.
What Are Display Ads & How Do They Work?
Display ads are visual ads that appear on websites, apps, and social media platforms.
What Is Online Advertising? The Complete Beginner’s Guide
Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.
Hiring a PPC Specialist? Look for These 10 Skills
PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate.
How To Combat Rising Brand CPC Costs in 4 Steps
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.
5 Ways to Optimize Google Shopping Results
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.
Free Download: The Complete PPC Analytics Toolkit
Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
How To Find Cheap Keywords for Your AdWords Campaigns
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly. In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more. The most desirable and expensive keywords are not always suitable for every ad campaign. But, you can discover more affordable search terms that will still make your ads profitable. How? Semrush will show you how to get cheap PPC keywords!
10 Don'ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.